Arc Publishing licenses technology to global brand BP
Arc will power the content created by BP’s communications team, providing editorial and video tools to support a communications strategy that serves more than 70,000 employees in 70 countries across 250 internal sites.
September 25, 2019 -- Arc Publishing today announces it has expanded into the enterprise sector, signing an agreement to provide technology to BP, the UK-based energy major and one of the largest companies in the world. Arc will power the content created by BP’s communications team, providing editorial and video tools to support a communications strategy that serves more than 70,000 employees in 70 countries across 250 internal sites. This deal follows a period of tremendous growth and investment for Arc as the business adds broadcast clients and expands organizationally to support its ambitious road map.
“Arc Publishing is a strategic part of The Washington Post’s business and we continue to invest significantly to support its growth and expansion,” said Fred Ryan, publisher and Chief Executive Officer of The Washington Post. “With Arc, The Post has established itself as a technology leader and innovator that has revolutionized what companies—publishers, broadcasters, and now brands-- should expect from their content management systems.”
BP will leverage Arc’s workflow and content management tools to engage its worldwide workforce, giving its communications team a simple, intuitive system that makes it easy to create and schedule content, manage visual assets like photos and video, and publish to a variety of corporate platforms. Arc’s flexible integration will allow BP to publish and distribute content simultaneously to multiple platforms, including its internal sites, Yammer, newsletters, and, in the future, mobile apps.
“In this increasingly challenging communications environment, we need our people focused on developing content that breaks through the noise and lands with impact,” said Geoff Morrell, global head of Communications & External Affairs for BP. “Arc allows our comms professionals to concentrate on producing that content, rather than navigating multiple publishing systems. What’s more, its flexibility fits perfectly with our ‘write once, publish anywhere’ strategy for digital publishing.”
Arc is building on its incredible momentum in the marketplace, developing publishing solutions designed specifically to support the needs of brands. PageBuilder Themes, Arc’s first out-of-the-box offering, drastically reduces the time it takes to stand up new sites, equipping brands as well as publishers and broadcasters with a quick-turn solution to get up and running fast. Content creators will also benefit from Arc Home, a new dashboard that brings together all the elements needed to create and distribute content, giving users a simple and intuitive interface to access all their essential tools and systems and see clearly how their content is performing.
“Arc is designed to support content creators across industries, offering a state-of-the-art tech stack that incorporates the publishing expertise of The Washington Post and is deeply integrated with advanced capabilities from Amazon Web Services,” said Shailesh Prakash, Chief Information Officer and Vice President of Product Development at The Post. “This is a big win for our Chief Technology Officer Scot Gillespie and the Arc team and exemplifies the platform’s flexibility and range.”
Arc, which serves large U.S. broadcasters and major news publishers around the world that reach more than 750 million unique visitors monthly, continues to invest in developing products and advanced technology that simplify workflows and offer enhanced capabilities like mobile content creation.
About Arc Publishing
Arc Publishing is an award-winning, state-of-the-art digital platform and suite of tools that’s engineered to meet the demands of modern publishers, brands and broadcasters around the world. Built by The Washington Post, Arc technology handles complex multi-site publishing and audience needs across video, web, apps, subscriptions and ad monetization, providing a competitive advantage enhanced by a set of sophisticated machine learning and AI-powered tools. Arc has powered the digital transformation of clients both large and small across the globe, currently serving more than 750 million unique visitors monthly. At its core, Arc is about speed and innovation: for readers, newsrooms, brands, advertisers and developers.