Arc Publishing introduces white label native app
Arc Publishing, The Washington Post’s fast-growing software-as-a-service business, now offers a white label native app which gives publishers a low-lift, turnkey solution for launching a mobile app for iOS and Android devices.
September 22, 2017 -- Arc Publishing, The Washington Post’s fast-growing software-as-a-service business, now offers a white label native app which gives publishers a low-lift, turnkey solution for launching a mobile app for iOS and Android devices. Canada’s The Globe and Mail is the first publisher to leverage the technology, unveiling their new app this week.
“Arc technology saves newsroom time and effort by working with a publisher’s existing editorial workflow, increasing efficiency and giving them flexibility in how they present their content and tell their stories within the app,” said Scot Gillespie, CTO of The Washington Post. “We designed Arc so that publishers can augment their existing technology with individual products, such as our mobile app. This ensures that they have the critical capabilities to create a rich and seamless mobile experience without the financial and resource demands that typically accompany app development.”
The app incorporates best-in-class features, including a reader experience that’s been battle-tested in The Post’s newsroom, and can support a publisher’s specific requirements for advertising, subscriptions and analytics.
About Arc Publishing
Arc Publishing is a state-of-the-art digital platform and suite of tools that’s engineered to meet the needs of modern publishers. Built by engineers and designers at The Washington Post, Arc technology solves complex publishing needs, including video, mobile web and apps, syndication to distributed platforms, automatic content testing, data mining and monetization. Arc has powered the digital transformation of clients both large and small across the globe. At its core, Arc is about speed and innovation: for readers, the newsroom, advertisers and developers.