The result: increased efficiency and communication consistency

For Jefferies, the business case for Arc XP was clear: efficiency and productivity. By leveraging Arc XP to eliminate the usage of four individual content systems into one, BP experienced a nearly 75 percent reduction to the time to took to publish content, with an almost equal reduction in time spent onboarding new employees to the processes and tools.

What’s more, having this single source of truth drove increase communication consistency across teams and continues to facilitate productivity and continuous improvements.

“Arc XP allows our comms professionals to concentrate on producing content rather than navigating multiple publishing systems,” said Geoff Morrell, Global Head of Communications and External Affairs for BP. “What’s more, its flexibility fits perfectly with our ‘write once, publish anywhere’ strategy for digital publishing.”