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In our latest 1:1, Senior Product Manager, Evan Sundwick, talks about the linear-streaming challenges solved by Arc XP's new Virtual Channels product and why it’s an exciting time to be at Arc XP.
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Establish a modern digital video strategy with an all-in-one solution.
Fully integrated into Arc XP’s agile content management system and front-end site experience platform, Arc XP Video Center manages video assets and seamlessly weaves live and VOD content into your digital experiences.
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Increase the value of on-demand video content with linear channels.
Create linear channels with existing video assets monetized with Arc XP’s dynamic ad insertion and delivered straight to your OTT experiences.
- Grow an existing fan base or capture the attention of new audiences with tailored program schedules curated to particular demographics or audience interests.
- Support upcoming events, product launches, or your latest season of exclusive programming with adjacent VOD channels that are created, launched, and retired with ease.
- Use Arc XP’s native server-side ad insertion to maximize video content value while maintaining 100% of revenue.
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Bring your video experience everywhere.
Arc XP empowers teams to customize and optimize video playback and monetization across platforms and devices.
- Take advantage of a modern, flexible React video player for your web experiences.
- Full integration with the Arc XP Experience Platform provides unlimited extensibility.
- Expand your reach with a full featured video SDK for smart TVs and mobile devices with reference apps to get you started.
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Content management + experience creation and delivery in one platform.
Built to meet businesses where they’re at and take them where they need to go, Arc XP simplifies workflow complexity and eliminates the need for multiple tools and systems.
Meet the needs of your internal users and audiences alike with one powerful solution that creates and distributes content and delivers multichannel experiences at scale.
Related resources
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When Gray Television purchased Raycom Media in 2018, they inherited 42 television stations on Arc XP’s digital experience platform (DXP). The acquisition offered Gray TV a unique opportunity to get a firsthand look at the difference between their legacy technology and Arc XP’s DXP.
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Broadcasters around the world are on a journey of digital transformation that’s changing the way they conduct business. In this global research study conducted exclusively for NAB Amplify and sponsored by Arc XP, we set out to understand their path to digital maturity.