Driven by a need to keep up with changing consumer behaviors and the limitations of existing content management systems, interest in digital experience platforms is booming and marketers are leading the way.
Arc XP Content
Arc XP Content is an enterprise-scale agile content management system that simplifies content management to accelerate reaching audiences - both internal and external - across all channels and devices.
Pair Arc XP Content with Arc XP’s front-end experience platform for a performant end-to-end solution or integrate headlessly into the front-end platform of your choice.
- Rich text editing, content templates and centralized digital asset management — including a built-in video platform — make creating engaging, multifaceted content easy.
- Customize and automate workflows and permission settings to simplify content collaboration across internal teams and agencies.
- GraphQL and RESTful content APIs, and an open schema enable direct delivery across digital channels.
BP: Building a ‘write once, publish anywhere’ culture.
“Arc XP allows our comms professionals to concentrate on producing content rather than navigating multiple publishing systems. Its flexibility fits perfectly with our ‘write once, publish anywhere’ strategy for digital publishing.”
Geoff Morrell, Head of Communications and External Affairs