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Create high SEO performing content faster with Arc XP Content and Semji

For Arc XP customers, the benefits of using Arc XP Content to create and distribute content across channels are well known. Through our partnership with Semji, we’re making it even easier for content creators to write interesting, search engine optimized (SEO) content without changing their writing style.

Reduce the complexity of SEO content writing

Writing for SEO performance is complex and time-consuming, consisting of several steps and tools. Semji enables content writers to consolidate steps while eliminating the need for separate keyword research, AI writing, and SEO-performance reporting tools.

SEO content writing infographic

By using Semji in conjunction with the Arc XP Content Composer application, content teams are able to:

  • Improve the SEO performance, and therefore visibility, of content
  • Increase productivity by producing content faster
  • Be SEO-oriented at all times

How Semji and Arc XP work together to make writing for SEO easier

Semji is an AI-driven, full SaaS platform that helps content producers to:

Detect the best opportunities of content creation

Through its Content Ideas feature, Semji identifies the information needed to select topics for content creation on a particular subject matter (intent, trend, current position, search volume, etc.).

Optimize existing content to increase performance

Using its proprietary algorithm, Semji prioritizes existing pages based on the traffic or conversion gain potential that can be expected from their optimization.

Extend content opportunities

Use Semji’s AI Chat to help produce more and better content. Capabilities include synthesizing long-form articles into succinct social media posts, generating a list of questions related to a particular subject, and creating topic-focused keyword clusters.


Collaborate easily with SEO-oriented and personalizable workflows

Semji’s planning feature allows for task assignment, deadline indication, placement into folders and status indication for each piece of content in production.

Follow Google’s expectations thanks to an AI-based brief

For every desired keyword, Semji uses its database to create a brief with recommendations on the title, search intent, questions, and even internal linking. Watch the content score evolve, the SEO quality of your content, in real time as these recommendations are implemented.

screenshot of Semji being used to see length of page title and description then also seeing search intent ranking

Monitor content results

Utilizing Google Search Console and Analytics, Semji measures the performance for content creation and optimization. Results can be monitored by individual pages as well as all assets in a content campaign.

By using Semji within Composer, Arc XP customers can do all of this when in Composer’s user interface and without changing the existing processes of their editorials teams. That means, having the benefits of Semji with a better adoption and even more productivity for content teams.

How to use Semji in the Arc XP Content Composer application

For Arc XP customers, once you’ve established your Semji account, either through Arc XP or directly with Semji, getting started is just a matter of a few clicks.

1. Download and install the Semji Chrome extension. Once installed, you will see Semji listed in your extensions.

2. Open Composer in your Arc XP environment and navigate to an existing story or create a new story. Once your desired story is open or created, click on your Chrome extensions. Select the Semji extension and log in using your Semji credentials.

3. Enter your focus keyword into the Semji window for analysis of your content based on that keyword.

adding "red rocks yoga" in optimize your keywords text box using Semji

4. After analyzing your content, Semji will provide recommendations for increasing your Content Score (= the SEO performance) of your story.

screenshot of Semji being used in Arc XP

Watch the process from beginning to end:

Ready to learn more about using Semji with Arc XP Content? Contact your Arc XP technical account manager. Don’t have an Arc XP technical account manager? Submit the Contact Us form at the bottom of this page to be connected with an Arc XP product specialist.

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