Case Study Brief Snippet - Chosun

Launched in 2005, the Asian Leadership Conference (ALC) is South Korea’s premier international event where global leaders coalesce to discuss and provide possible solutions for the pressing issues currently facing the world.

The event is hosted annually in Seoul by ChosunIlbo, Korea’s largest and most influential daily newspaper. While planning for ALC2020 was underway, the COVID-19 pandemic progressed rapidly across the world, eliminating any opportunity for the event to be held in-person. As a result, Chosun was forced to make a choice - cancel that year’s conference or pivot to a virtually executed event.