Arc Explains: The State of the AI Hype Cycle with Joey Marburger and Yuri Victor
In the latest edition of Arc Explains with Joey Marburger, Joey is joined by Yuri Victor, Consultant at The New York Times, who brings 20+ years of experience in design, engineering, and journalism to the table. They’ve both worked with AI—back when it was still called machine learning—for over a decade, and together, they dive deep into the AI Hype Cycle and where it’s headed.
- Is the AI bubble about to burst, or is it just getting started?
- How far have we come from the “peak of inflated expectations”?️
- Will AI enter the “trough of disillusionment,” or bypass it altogether?
Join the discussion to understand what’s next for AI and whether we’re in for a market saturation—or sustainable growth.
Recent resources

Turning Peak Moments into Lasting Impact: How Publishers Maximize Audience Growth, Trust, and Revenue Around Major Events

Turning Peak Moments Into Lasting Impact

Sky News' Blueprint for Innovation: Focus, Partnerships, and Trust

Why Publisher Revenue Growth Depends on Better Signals, Not More Ads

CMS Migration Guide for Publishers: How to replatform without slowing down growth

Turning Peak Moments into Lasting Impact: How Publishers Maximize Audience Growth, Trust, and Revenue Around Major Events