Reimagining Engagement: AI’s Role in Connecting with Audiences

During the panel discussion, “Reimagining Engagement: AI’s Role in Connecting with Audiences,” at Arc XP Connect London, Aliya Itzkowitz, Manager at FT Strategies, Madeleine White, VP of Marketing at Poool and Co-Founder of The Audiencers, and Lisa Anzinger, Enterprise Lead at Echobox, discussed how artificial intelligence is shaping the future of publishing, with a focus on enhancing—not replacing—human creativity.

The conversation emphasized how AI can automate repetitive tasks, freeing up content creators to focus on more meaningful work. Personalization was also a key theme, with AI playing an increasingly important role in tailoring content to individual audience needs, boosting engagement across various platforms.

The panel also touched on the critical balance between building AI tools in-house versus adopting ready-made solutions, offering practical advice on how publishers can start small and scale their AI efforts effectively. The panelists highlighted the need for proper training and understanding of AI to make the most of its potential.

Curious about AI’s broader impact on audience engagement? Watch the full panel discussion for deeper insights on how these experts are leveraging AI to drive innovation in the industry.