Arc XP Appoints Mar Brandt As New Chief Sales Officer

By WashPostPR

Arc XP, an award-winning content and operating system for media publishers, announced the appointment of Mar Brandt as its new Chief Sales Officer (CSO). With a proven track record and 20 years of experience in B2B SaaS, holding various leadership positions, Brandt will spearhead Arc XP’s sales strategy and serve as a critical leader in the company’s next phase of growth.

In her new role as CSO, Brandt will harness Arc XP’s mission to support the world’s leading media brands with AI-powered solutions for editorial efficiency, compelling audience experiences, and built-in content monetization. Powering more than 2,500 websites around the world, Arc XP drives aggressive growth for its global clients, including publishers like Reuters, RECORD, Fox Sports, Grupo Copesa and more.

“I’m thrilled to welcome Mar to the team,” shared Matt Monahan, president of Arc XP. “Her savvy in building high-performing teams and experience in developing go-to-market strategies comes at the perfect moment to bring our vision for re-inventing news and content to media companies globally.”

Most recently, Brandt was SVP of Sales at AppsFlyer, where she led the North American sales organization through a transformative phase, optimizing team structure and scaling sales execution. Brandt has also held executive revenue roles at Experian and Sitecore, both leaders in the marketing technology space. Throughout her career, she has founded multiple women’s groups and employee resource groups (ERGs). Brandt also actively mentors women in revenue roles and advises startup founders on go-to-market strategies.

Brandt began in April, reporting directly to Monahan.

About Arc XP

Arc XP is the content platform and operating system built to power aggressive growth for ambitious media companies. Born from The Washington Post’s longstanding commitment to reinvention, Arc XP delivers the AI-powered tools media businesses need to automate workflows, personalize experiences, monetize smarter, and innovate without limits. Arc XP is trusted by the world’s leading media brands, powering more than 2,500 sites and delivering billions of pageviews each month. Learn more and see what Arc XP can do for you at arcxp.com.