Reclaiming a Successful Future Through Data Ownership for Local News
At Connect New York City 2025, Biswajit Ganguly explored how The Baltimore Banner is building digital independence through first-party data. From unifying customer, content, and engagement data in a scalable data lake to leveraging AI-driven insights, the Banner transforms raw data into actionable strategies for subscriber growth, retention, and personalized experiences. Learn how data ownership empowers local news to move from reactive to predictive decision-making, driving sustainable engagement and revenue.
Recent resources
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Turning Peak Moments into Lasting Impact: How Publishers Maximize Audience Growth, Trust, and Revenue Around Major Events