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Reclaiming a Successful Future Through Data Ownership for Local News

Arc XP Connect New York City 2025 Biswajit Ganguly, CTO of The Baltimore Banner, on using first-party data to drive growth, retention, and independence in local news at Connect NYC 2025.

At Connect New York City 2025, Biswajit Ganguly explored how The Baltimore Banner is building digital independence through first-party data. From unifying customer, content, and engagement data in a scalable data lake to leveraging AI-driven insights, the Banner transforms raw data into actionable strategies for subscriber growth, retention, and personalized experiences. Learn how data ownership empowers local news to move from reactive to predictive decision-making, driving sustainable engagement and revenue.

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