Beyond Blocking: Building a Smarter AI Monetization Strategy

In this webinar, Joe Croney, CTO of Arc XP, sat down with Anabelle Nicoud of Microsoft AI and Josh Stone of TollBit to explore how publishers can move beyond simply blocking AI bots and start building smarter, more sustainable monetization strategies.

The conversation covered the realities of AI-driven content access, why traditional traffic and referral models no longer tell the full story, and what it will take for publishers to gain more visibility, control, and value from AI usage. Speakers also examined the rise of RAG and agentic workflows, the limits of defensive tactics alone, and why the future belongs to media organizations that treat AI access as both a business model and product strategy challenge.