Turning Peak Moments into Lasting Impact: How Publishers Maximize Audience Growth, Trust, and Revenue Around Major Events

Major events like the World Cup, elections, breaking news, and weather emergencies create enormous opportunities for publishers, but attracting attention is only the beginning. In this webinar, Arc XP’s Janet Jaiswal is joined by Naomi Owusu, CEO of Tickaroo, along with leaders from The Baltimore Banner, to discuss how news organizations can transform moments of peak traffic into lasting audience relationships.

The conversation explores practical strategies for delivering compelling live coverage, building trust while stories unfold, and creating audience experiences that keep readers coming back long after an event ends. Panelists also share insights on balancing speed with accuracy, using live storytelling to deepen engagement, and developing sustainable audience and subscription growth around major news moments.

Watch the recording to learn how leading publishers are rethinking live coverage to maximize audience growth, strengthen loyalty, and drive long-term business impact.