Your Readers Are Asking. Are You Answering?
On-Demand Webinar
Audiences are changing how they find information. Instead of entering keywords and sorting through a list of links, readers increasingly expect to ask a question and receive a direct, reliable answer.
For publishers, that shift raises an important question: Who controls the answer experience?
In this on-demand webinar, Arc XP’s Joey Marburger, VP of Content Intelligence, and Jenae Cerovac, Senior Product Manager, explore how news organizations can use AI to answer reader questions while maintaining control over their journalism, audience data, and editorial standards.
They also introduce Ask the News, Arc XP’s AI-powered answer engine built specifically for publishers. Unlike general-purpose AI tools that pull information from across the open web, Ask the News grounds every response in a publisher’s own reporting. If the available journalism can’t support an accurate response, the platform doesn’t provide one.
Watch the webinar to learn how publishers can:
- Create trustworthy AI answers grounded in their journalism
- Help readers discover relevant reporting more easily
- Identify audience interests and potential coverage gaps
- Gain deeper insight into reader intent than page views provide
- Maintain editorial control through configurable sources and safeguards
- Build new opportunities for engagement, personalization, and monetization
Webinar timecodes
00:00 Why publishers need a new approach to audience engagement
02:37 How retrieval-augmented generation grounds AI in publisher content
06:19 Why “no answer” can be the most responsible answer
12:00 What reader questions reveal that page views cannot
16:19 How Ask the News differs from ChatGPT and traditional search
20:00 Turning reader questions into audience and editorial insights
25:21 Ask the News product demonstration
29:36 Publisher controls, content settings, and answer management
34:06 Identifying coverage gaps and protecting editorial trust
37:04 Product roadmap, multimodal answers, and monetization
42:41 Q&A on success metrics, security, implementation, and lessons from Ask The Post
As Joey explains, a reader who feels listened to is a reader who keeps reading. Watch the full webinar to see how publishers can move beyond broadcasting information and begin building a more direct, useful conversation with their audiences.
Want to see Ask The News in action? Schedule a personalized demo and learn how publishers are bringing AI-powered conversations directly into their own digital experiences.
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