Case Study Results - Chosun - snippet
Flawless execution that surpassed all expectations
The conference was a success, performing well beyond Chosun’s expectations.
“The execution was flawless. We ran 60 sessions from 160 speakers for 15 hours straight without a single error downtime,” said Woosuk Ken Choi, Editor/Director General, ChosunIlbo. “Jin had a vision and his team made it happen. They accomplished something we never would have been able to do before Arc XP. Moving forward, even when we return to hosting the ALC in-person, live-streamed sessions will remain a key component of how we deliver the conference.”
“For our attendees, while they missed the in-person interaction, they have spoken positively of the online experience and the ability to still hear from and engage with these global leader,” Choi continued.
For Chosun Media, the successful execution of the ALC is just a stepping-stone for what they hope to accomplish for ChosunIlbo and Chosun Media at large.
A key part of ChosunIlbo’s registration growth strategy is event execution, where attendees have to be a member of Chosun.com. Historically, these have been offline events as was the case with the ALC. With Arc XP, ChosunIlbo now has the ability to execute these events online, not only live but with VOD direclty on Chosun.com, providing a whole new dimension to their growth strategy.
“The ALC has given our newsroom great confidence not only in Arc XP’s technology, but what we can now do with that technology,” said Choi. “We’re in the midst of transforming our business and Arc XP is enabling us to do that.”
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