Future of Media Technology with Miki King and Matt Monahan
Human vs AI: Who’s the Most Original?
Generation AI is the main topic in our industry’s organizations right now. There is a feeling of worry amongst publishers that their stories are being used to train AI’s and that it will soon be able to take over their positions.When it comes to human vs. technology, it’s not a matter of being able to produce good content. Original reporting, multimedia, live content — and understanding the unique content your organization is known for — the focus shifts from “creating content” to creating unique information and value.
During this fireside chat you’ll discover:
- How AI can be used to compliment personalized articles and gain more audience
- Why knowing your value proposition is crucial to your organization
- How publishers and AI can begin to live in harmony
Meaningful Audience Growth in the AI Social Age
Disconnects within organizations such as workflows in content formats and distribution channels can have a negative effect on your audience growth. Not only will this create a missed opportunity to reach and gain new audience members but it can affect your existing ones as well.
Your audience is no longer viewing you through your website but though various other channels. So how can you ensure your team and all teams that make your organization whole are aligned on strategy, workflows and processes to gain and retain your audiences?
During this lively panel discussion, you’ll hear advice on:
- Metrics publishers are using to measure their success along with top channel & content formats
- Examples of meaningful audience growth and how it can be achieved
- How to keep your audience interested through other platforms and beyond social
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