To better serve their digital audience and support their goal of becoming one of Mexico’s top three news outlets, El Financiero migrated from an in-house content management system to Arc XP.
Boxed in by the rigidity of an outdated CMS
Owning and operating stations in 113 markets across the U.S., Gray TV is one of the largest broadcasters. Collectively reaching 36 percent of U.S. television households, Gary TV works to ensure its member stations have the tools needed to best serve the needs of their communities.
At the time of the Raycom Media acquisition, Gray TV sought to improve the user experience for their station websites and the quality of content delivered to their audiences. Topping their list was a modern interface that provided the flexibility to include various elements into an article and lay each article out with a flow that made the story make sense.
Having the ability to “try Arc XP’s platform before we buy,” Gray TV began to evaluate their existing content management and digital experience stack to rethink what kind of platform would best meet their growing network’s needs.