Founded in 2002 by lawyer, journalist and media entrepreneur, Daniel Hadad, Infobae was one of Argentina’s first digital-only news outlets. Since moving to Arc XP in 2016, Infobae has experienced exponential audience growth.

As Infobae launched new content verticals focused on areas including the economy, gaming, and sports, their digital audience has exploded to more than 140 million unique visitors per month. This growth presented a challenge to enhance performance and speed to improve the experience of the Spanish-speaking users and readers who turned to Infobae for quality journalism.
To improve performance, Infobae rebuilt their site on Arc XP’s next generation rendering layer, PageBuilder Fusion. As measured by Google Lighthouse, performance metrics more than doubled following the site’s launch.

A good problem to have

When Infobae first launched on Arc XP in 2016, the site buildout was completed in just three months, and traffic more than doubled in the first year. Accustomed to moving fast, Infobae continued full speed ahead opening numerous bureaus outside their Buenos Aires headquarters, from Montevideo and Mexico City to Miami and New York. In late 2019, Infobae launched new content verticals in gaming and the economy, helping to fuel major traffic growth.

18 years after its founding, Infobae’s growth was truly meteoric with their site ranking first in Argentina, second in Mexico and placing in the top ten in every Spanish speaking country. Year over year, from March 2019 to March 2020, Infobae’s site traffic rose:

  • 61 percent in Argentina
  • 177 percent in Chile
  • 198 percent in Colombia
  • 459 percent in Mexico
  • 166 percent in Peru and,
  • 212 percent in Spain

By the spring of 2020, the site was recording over 140 million unique monthly visitors and more than 1 billion page views.

Rebuilding in React

Four years after its initial buildout, the site was showing its age. While SEO still performed highly, the website could improve its accessibility and performance metrics. As COVID-19 wreaked havoc across the world, Infobae’s readers needed the site more than ever, and Infobae’s executives knew it was time for an update. proceeded to undergo an invisible overhaul. When Infobae went live on Arc XP four years earlier, the original site was built on JSP. Since then Arc XP rebuilt its rendering engine around React.Js. Leaving the successful site design untouched, the Arc XP team refactored Infobae’s site code into React, allowing for several architectural improvements, particularly in the areas of site performance, SEO and accessibility.

Experiencing immediate results

The improvements to Infobae’s site were both major and immediate. Site performance, as measured by Google Lighthouse, improved 98 percent and their SEO score improved from an already god 83 to an eye-popping 99 points (out of 100). Accessibly improved by more than 90 percent.

These metrics demonstrated to Infobae’s leadership that their site was ready to welcome more users than ever, and to keep bringing them back for many visits and many years in the future.

“Our strategy is to offer journalism that surprises, excited and makes you think. We work every day with passion and professionalism to improve the quality of the journalism we offer and to innovate the ways in which we reach our audience,” said Daniel Hadad, founder and CEO of Infobae. “In Arc XP, we have a partner with a committed team, efficient tools, a secure platform and products that evolve quickly. This allows us to start the decade by expanding the Infobae newsroom in Latin America and launching a significantly faster version of our site.”

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